"Unlisted Apps in App Store will not appear in any categories, charts, recommendations, search results or any other listings", Apple says on a page on its developer website spotted by MacRumors. "The software can be accessed through Apple Bussiness Manager and Apple School Manager."
The ability to download this software via the App Store makes it simpler and easier to manage instead of releasing IOS apps in corporate environments. If a person can download a social media app or mobile game, they can install the software they need for work.
But there are some limitations. Apple says developers must apply to release unlisted apps—likely to prevent abuse by devs looking to avoid scrutiny for their software—and it notes that anyone with the direct link used to access the app will be able to install it on their devices.
Apple says that "apps for specific organizations, special events, or research studies, or apps used as employee resources or sales tools are good candidates for unlisted distribution." Devs can submit an application to release an unlisted app via the Apple Developer website, the apps will available for download in App Store.
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